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MediaPass™ Announces Joomla Extension for Subscription Service and Partners with iJoomla
Websites Can Now Easily Charge For Premium Content, September 8, 2011
MediaPass™ announced a partnership with iJoomla.com today for its official launch of MediaPass for Joomla, a subscription service extension, which will include a Joomla component and plugin. Using the MediaPass component, Joomla publishers can easily charge for premium articles or video content with MediaPass’ multiple implementation options. [ Read full article ]
MediaPass™ Launches Subscription Plugin for WordPress
Websites and Blogs Can Now Easily Charge For Premium Content, July 19, 2011
By downloading the MediaPass plugin, subscriptions can now be enabled on WordPress sites with the click of a button. Websites can charge for premium pages, specific articles and posts, or video content leveraging MediaPass’ multiple implementation options. MediaPass™ has announced the launch of the MediaPass subscription plugin for WordPress. MediaPass allows web publishers to earn money by charging for premium content, without turning on a site-wide registration system or directing end users to an off-site third party. [ Read full article ]
Wizzard Media Launches Web Based Premium Podcast Subscription Service
Libsyn Publishers Can Now Monetize Via Mobile Apps and Web, March 16, 2011
PITTSBURGH--(BUSINESS WIRE)--Mar. 16, 2011-- Wizzard Media (NYSE Amex: WZE), the world’s leading podcasting network, today announced the launch of its web based premium podcast subscription service for publishers using the Libsyn platform. This service allows podcast publishers to create paid subscription packages for their premium content and deliver the content via the web, a natural extension to the current mobile App subscription products recently launched by Wizzard. [ Read full article ]
Five Blog Tools to be Thankful For
By Ping! Zine Editor, November 24, 2010
MediaPass – custom paywall solution for your website that helps you determine how to maximize profits through price point testing algorithm. The service is "easy as AdSense," takes minutes to set up and claims to deliver results 5-20x better than advertising alone. [ Read full article ]
Web Publishers Rejoice - Check Out MediaPass
By Peter A. Prestipino, October 13, 2010
A compelling new service rolls out this week that is sure to attract the attention of Web publishers, merchants and marketers. MediaPass is a startup company that offers custom content subscription tools for websites, and its new product may provide the answer to the question that every Web professional asks at some point – how much is my content worth?
The new feature is an automatic price-point testing mechanism that estimates the dollar amount users will pay to access certain content, thus giving website owners the ability to set the optimal prices for maximum revenues. The service analyzes market feedback and conversion rates to determine the price that visitors are willing to pay – whether it be for content from an independent blogger, a major publisher, a small retailer or a Fortune 100 company.
The platform lets website owners test up to three separate price points to determine the popular choice, replacing the "losers" and repeating the process until establishing the optimal number. The paid portion can make up 5 percent of a site’s content or 95 percent, but for the first time it will be the users who ultimately make that determination by essentially telling the publishers what they are willing to pay. [ Read full article ]
THE NEW, NEW THING:
MediaPass Rolls Out Automatic Price-Point-Testing Feature for Content Publishers
By David Cohen, October 11, 2010
MediaPass, a developer of custom online-subscription tools, rolled out a new feature allowing users to approximate the dollar amount potential customers will pay to access their content, and the company says its automatic price-point-testing feature will enable content publishers to maximize revenues by setting optimal prices.
The automatic price-point-testing feature uses market feedback and conversion rates, and it allows users to test out up to three different price points, with the "winners" being further tested against "a variety of externalities." [ Read full article ]
Interview with MediaPass: Adding Subscriptions To Your Blog
By Nikki, October 5, 2010
Q: Can you briefly describe how a blogger makes money incorporating MediaPass onto their site?
A: Requiring a paid subscription for some content always outyields having a revenue model that is 100% ad based. So a blogger makes money using MediaPass because they are able to participate in that increased revenue and do so in a way that’s even more sophisticated than large publishers who spend seven figures building subscription functionality internally.
Q: Do you have suggestions for a blogger with an existing audience – and how they transition some of their content to subscription without upsetting their readers?
A: Don't put a paywall in front of your entire site. [ Read full article ]
MediaPass promises an online service for monetizing content
By Marie Griffin, September 30, 2010
MediaPass, a Southern California-based start-up, aims to solve one of the thorniest problems in online publishing—getting users to pay for content.
The vision of Matthew Mitchell, CEO and co-founder of MediaPass, is to provide content owners, from independent bloggers to large publishing companies, with a free, turnkey way to monetize their online content—video included. Mitchell plans to use his online subscription experience from consumer sites, such as Reunion.com (now part of MyLife.com) and Like.com, a visual fashion search engine purchased last month by Google.
Mitchell discussed a main advantage of MediaPass. "Publishers don't have to integrate MediaPass with any of their systems, so they can be up and running in a matter of minutes," he said. "Our goal was to make it as easy as starting with Google AdSense, and we wanted it to be fully customizable for any publisher and work on any platform with any software and any code base." [ Read full article ]
MediaPass Claims Pay Wall Model Outperforms Ad Models
By Matt Kinsman, July 21, 2010
Publishers debating whether their online content should be paid or free are asking the wrong question, according to Matt Mitchell, CEO of MediaPass, which offers a pay wall solution directed toward small- and medium-size publishers (as well as individual bloggers). Instead, publishers should pursue both options and determine what content and which sections of their site should be behind a pay wall, and which should remain freely accessible.
And while determining which content should be paid (original content, data, etc.) and which should be free (content that's accessible elsewhere), even content that's also available on other sites can drive a higher "e-CPM" behind a pay wall than typical online ad CPMs, according to Mitchell. (The MediaPass Web site claims publishers can "make up to 20x more revenue than ads alone.")
"For some sites, the appropriate mix might be 99 percent paid," says Mitchell. "Something like a celebrity gossip site might be less than 2 percent paid. Any content that is original is a contender but even content they can get anywhere else still makes more money on a CPM basis than most ads, although you do face potential cannibalization or diminished traffic." [ Read full article ]
Wizzard Media Launches Web Based Premium Podcast Subscription Service
Libsyn Publishers Can Now Monetize Via Mobile Apps and Web, March 16, 2011
PITTSBURGH--(BUSINESS WIRE)--Mar. 16, 2011-- Wizzard Media (NYSE Amex: WZE), the world’s leading podcasting network, today announced the launch of its web based premium podcast subscription service for publishers using the Libsyn platform. This service allows podcast publishers to create paid subscription packages for their premium content and deliver the content via the web, a natural extension to the current mobile App subscription products recently launched by Wizzard. [ Read full article ]
Bloggers Make Money Charging for Content: Interview with MediaPass CEO Matt Mitchell
By Andrew G. Rosen, September 24, 2010
Q: Many bloggers discover that selling banners and links is not the best way to generate revenue. What type of blogger is the best fit to cash in on the MediaPass business model?
A: This may sound odd but the answer is most. Yes, some blogs convert better than others but even the lower converting blog's subscription pages still far out monetize purely ad-based sites. Take for instance a blog that converts 0.5% of their users that arrive on one of their subscription pages. Our average subscriber spends about $60 with renewals. That means that the effective CPM on those pages is $300, many fold over the ad rates any blog is getting. [ Read full article ]
MediaPass: Everyone Should Have Paid Content
By Steve Smith, September 9, 2010
While media companies large and small debate whether and where to erect a subscription wall that extracts revenues more directly from consumers, the CEO of content commerce enabler MediaPass claims it is a no-brainer.
"Our premise is that everyone should have some sort of subscription content on a site," says Matthew Mitchell. His company works with publishers and bloggers to identify the sections of their sites that are of highest value to the right segments of their audience—the content so good some people will pay to access it. "There should always be a mix," he says. "For some it may be 5% of their content and for some 95%." [ Read full article ]
Summit at Stanford 2010 : Meet the Captains of Innovation
July 27 - 29, 2010
The 8th AlwaysOn & STVP Summit at Stanford is a two-and-a-half-day executive gathering that highlights the significant economic, political and commercial trends affecting the global technology industries.
The AlwaysOn & STVP Summit at Stanford features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases.
The AlwaysOn & STVP Summit at Stanford's goal is to identify the most promising entrepreneurial opportunities and investments in the global tech industry. [ Watch full video ]
AdSense for online subscriptions: Meet MediaPass, the platform that wants to put pores in your paywall
By Megan Garber, August 4, 2010
In a post over at Poynter yesterday, Rick Edmonds analyzed the paid-content experience of Spokane's paper, the Spokesman-Review — and made, in the process, a case for a mixture of paid content and free living together on a media website. A case for, essentially, a porous paywall.
Like a number of industry analysts I have spoken with recently, [digital operations director Shaun] Higgins sees a business model in which news and special, online-only features (like a columnist singing his song parodies) is used to draw an audience. Once on the site, users can then buy archived articles, click on contextual ads and search local business listings. So the site essentially acts as a free marketing tool that can be used to pitch an assortment of products.
The upshot, for both Higgins and, by the looks of things, Edmonds: the walled-versus-free debate about web content, with its broad and often politicized terms, misses the point. Because "the obvious answer for newspapers" is "a hybrid formula." [ Read full article ]
Paywall Provider Debuts Automatic Price Point Testing
(Press Release) Los Angeles, CA, October 11, 2010
MediaPass, which offers custom content subscription tools for online sites, today debuts its automatic price point testing feature. The new feature approximates the dollar amount customers will pay to access certain content, enabling publishers to set optimal prices and maximize revenues.
The price point testing feature uses market feedback and conversion rates to calculate the price that website visitors would be willing to pay for any piece of content. The intuitive platform enables publishers to test out up to three different price points and determine the "winning price." Losers are removed and replaced until the optimal value is realized. Winning values are then set up for comparison with additional price points, set on a small segment of the traffic, to constantly test against a variety of externalities. [ Read full article ]
The Truth About Paid Models
By Matt Mitchell, Founder & CEO of MediaPass, August 16, 2010
The process of launching, running and attracting paid subscriptions isn't a competency that online publications generally have. This was one of our assumptions when we started MediaPass but we had no idea the extent to which it would prove correct. We also had no idea that some of the smartest publishers in the world would commit some of the most egregious subscription strategy offenses. So I've decided to point out a couple of the more basic mistakes being made and also discuss the way publishers should be thinking about paid subscriptions. [ Read full article ]
Times of London Sparks Debate on Paid Content
By John Gaffney, July 22, 2010
As one of the biggest and oldest newspapers in the world The Times Of London is going to get attention whatever it does. As a Rupert Murdoch property you can ratchet that attention up another notch. As one of the first international dailies to put all its content behind a pay wall, well then you have attention that rivals a Royal Family scandal.
On one side are the pundits who say keeping 33 percent of your circulation after you've gone from free to putting everything behind a pay wall is a good indicator. Then there are those who point out the obvious: The Times lost far more than half its circulation.
Matt Mitchell, founder and CEO of MediaPass is of the "glass half full" mindset. He believes there are several reasons why The Times did the right thing and is in the right position to go forward with a paid model. But he sees one major flaw. [ Read full article ]
Making paid content work for your site
By Kat Tancock, September 16, 2010
"Our premise is that everyone should have some sort of subscription content on a site," says Matthew Mitchell. His company [MediaPass] works with publishers and bloggers to identify the sections of their sites that are of highest value to the right segments of their audience—the content so good some people will pay to access it. "There should always be a mix," he says. "For some it may be 5% of their content and for some 95%."
The idea, says Mitchell, is that even if you can get a small percentage of people to pay for a small percentage of content, the revenue beats advertising (although shouldn't replace it). [ Read full article ]
MediaPass: Easily Charge For Website Content
By Umar, November 28, 2010
Many websites have free and premium content on them. The premium content is provided to the site's subscribers who pay a particular fee. If you want to generate additional revenue by charging for your websites content, MediaPass can help. [ Read full article ]
Just Another Brick in the Paywall
By Chris Cotter, September 15, 2010
Mediapass – the people's paywall that lets anyone who owns a website producing content to put said content behind some type of paywal... and all you have to give back is 35% of any paid subscriptions... [ Read full article ]
Information wants to be free, reporters want to be paid
By Thomas Mitchell, September 9, 2010
Someone had to come up with it.
As everyone from newspapers and other news media to bloggers and information niches fumble about looking for a way to use the Internet profitably, a guy named Matthew Mitchell has come up an app to sell to them all. [ Read full article ]
Making paid content work for your site
By Kat Tancock, September 16, 2010
Overall I like [the] idea, especially Mitchell's point that the goal is to find that specific content that you offer that readers can't – or don't want to – get anywhere else. For one brand it might be reviews, for another analysis, for a third games. But the key is to find out what your USP is online, and to capitalize on it. [ Read full article ]
Better alternatives to the metered model
By Bob O'Regan, September 14, 2010
The CEO of MediaPass, which sells subscriber solutions to publishers, told minOnline: "Would you really want to give someone who wants to be on your site zero reasons to be there simply because they don't want to pay right now... Each person that is on your site has the potential to eventually subscribe. Telling them it has to be that day 'or else' is generally not the most effective conversation to have with your users." [ Read full article ]
