MediaPass was founded with big ambitions. It needed to be so simple that anyone with basic blog skills could use it. It had to be able to handle millions of users. It had to work with any web publishing platform.
At the end of the day, though, the most important thing was that MediaPass had to help web publishers navigate their way to a profitable future.
MediaPass has accomplished all that and more. With MediaPass, website publishers can sell subscriptions as easily as adding ads to their page. And with much more upside: Our clients report collecting three to twenty times as much revenue versus advertising alone.
Our approach is to handle everything subscription-related for clients: subscriber support, monthly billing, credit card processing, real-time reports, data security compliance, fraud protection, ease of customization, ongoing technological development, and more. We also help publishers crack the code to their optimum subscription rate and find the “premium content” that will drive revenue growth and quality readership. Our income is a percentage of sites’ subscription earnings, so we stay motivated to help clients make the most of MediaPass.
Malcolm CasSelle serves as the company's CEO. He is responsible for MediaPass for leadership, fund raising and global expansion.
Malcolm most recently served as CEO of Xfire, the leading social network for core video game players globally. With over 22M registered users, Malcolm helped the company acquire new financing, expand internationally and pivot the company's primary business model.
Before Xfire, Malcolm was Regional GM and was responsible for the majority of bottom line revenues for Groupon's joint venture in with Tencent in China called Gaopeng. Based in Shanghai, he drove growth from zero to a multimillion dollar monthly revenue target. The operations were valued at over US $500M at Groupon's IPO based directly on his efforts to build direct sales on the ground in Eastern China.
Malcolm was a co founder of PCCW, now a publicly traded telecom based in Hong Kong and also founded NetNoir, an AOL funded startup. During his tenure he has assisted in raising billions for PCCW's public offering and hundreds of millions for various private transactions. He holds degrees in Computer Science from both MIT and Stanford University and has done extensive business in Japan and Greater China.
Matthew Mitchell co-founded MediaPass and serves as the company's President. He is responsible for MediaPass’ vision for helping online publishers prosper in an environment where most can't succeed with advertising alone.
Matt most recently served as vice president of finance for Like.com, the online leader in comparison shopping for soft goods that was acquired by Google in 2010. During his time at Like.com, he oversaw all financial responsibilities, helped raise a $32 million in venture capital funding, and was instrumental in growing revenue threefold.
Before Like.com, Matt spent more than four years as director of finance for Reunion.com (now MyLife). While there, he developed the process and algorithms for Reunion's distribution and subscription strategy that enabled the company to grow from $3 million in annual subscription revenue to more than $100 million. He was responsible for all finance operations, including forecasting and planning, audit oversight, investment banking, capital structure and budgeting.
Earlier, he held various roles in finance and operations at Homestore.com (now Move, Inc.), which supplies media and technology solutions to connect real estate professionals with consumers, and RealNetworks, where he helped in the earliest stages of its subscription digital music platform, MusicNet.
Matt holds an MBA in finance from Pepperdine University and a B.A. in business administration from Seattle University, with a major in e-commerce and information systems.
As a serial Internet entrepreneur, Jeffrey founded MyLife‚ and is the company's CEO and Chairman. He is responsible for the company's overall direction and strategies toward building the Internet's single source for finding people and staying connected on the Web.
Jeffrey founded the company in 2002, originally under the name Reunion.com, after meeting his wife at his 10-year high school reunion. Through his direction, the company has consistently grown since inception to become one of the most visited properties on the Internet, with a membership of more than 50 million members. The company has received many accolades, and Jeffrey himself was recognized as an E&Y Entrepreneur of the Year Semi-Finalist in 2008.
Previously, Jeffrey was a founder and CEO of GreatDomains.com, the world's leading secondary domain name marketplace. He was instrumental in helping turn an unproven business concept into a profitable company. As the market leader, GreatDomains.com was responsible for facilitating some of the largest domain name sales in the industry through its service and platform, including Loans.com for $3 million. At the end of the year 2000, the company was acquired by publicly traded VeriSign, the Internet's leading domain name registry, for a reported $100 million.
Jeffrey is also involved in a number of private Internet companies as an investor and advisor.
Michael Jones is the CEO of MySpace. He is the former CEO of Userplane and former Senior Vice President of AOL. He brought Userplane from a startup services business to an applications provider and an AOL subsidiary.
At AOL, Jones a Senior Vice President and manages Userplane within the Products division. He coordinates with other AOL subsidiaries and internal brands to enable distribution of Web applications to publishers under the Userplane brand.
After leaving AOL Jones started Tsavo, a web media company that launched with a rumored $20m in financial backing. His time as Tsavo's CEO was short as MySpace's new CEO made Jones his first hire in 2009, making him COO. In February of 2010, Owen VanNatta stepped down as CEO and Newscorp promoted Jones to co-President.
Jones opened his first Web consulting business during his junior year of college, and eventually migrated his practice into PBJ Digital, a 40-person firm that served an estimated 200 companies, including Sony and UPN. After selling PBJ Digital, Jones and his partners, Nate Thelen, Kevin Prentiss, and Javier Hall, formed Userplane.
Jones has a Bachelor of Arts in International Business and Marketing from the University of Oregon and was named the Universities Student Entrepreneur of the Year in 1997.